To provide humanitarian service, encourage high ethical standards, enhance public image and help build goodwill and peace in the world through local community work. Our guiding principles are the foundation upon which our values and tradition stand. The Four-Way Test, Object of Rotary and the Avenues of Service express our commitment to service, fellowship, diversity, integrity and leadership.

We direct our efforts to enhance our local and global impact. Our most successful and sustainable projects and activities tend to fall within the following areas: Promoting peace Fighting disease Providing clean water and good sanitation Mother and child health Supporting education through TEACH Our strategic priorities and goals: Support and strengthen clubs Foster club innovation and flexibility Encourage members to participate in a variety of service activities Promote membership diversity Improve member recruitment and retention Develop leaders Encourage strategic planning at club level Focus and increase humanitarian service Increase sustainable service focused on programs and activities that support youth and young leaders Focus on Six areas of service Increase collaboration with other organizations Create significant projects both locally and internationally Enhance public image and awareness Unify image and brand awareness Publicize action-oriented service Promote core values Emphasize vocational service Promote networking opportunities and signature activities